At ROE Labs, we’re on a mission to strengthen brain health and performance through clinically researched, purpose-driven nutrition.

ROE stands for Rules of Engagement, the framework that determines when and how it’s appropriate to engage in combat. In our world, it wasn’t a philosophy, it was a signal that the risk was real, and the stakes were high. We believe the same should apply on and off the battlefield. If you’re stepping into a high-risk environment like military service, contact sports, or combat sports, you need your own Rules of Engagement.

Founded by a team of scientists and Green Beret medics (18D), we’ve experienced firsthand the toll of repetitive brain trauma. That’s why we’re developing targeted supplements to support cognitive resilience, physical performance, and long-term brain health. Every ingredient has a role. Every dose is intentional.

The Rules of Engagement are simple: Take your daily dose!